At NAIAS 2009, DENSO showcased advanced technology in the areas of environment, safety and comfort and convenience. Exhibits included DENSO’s new eco-friendly radiator tank made from plant-derived resin, and its Image Recognition System, which helps identify signs and other objects near or on the road. DENSO also held a press conference during the show with Haruya "Harry" Maruyama, president and CEO, DENSO International America Inc., and managing officer, DENSO Corporation and Hiromi Tokuda, executive vice president, Powertrain Control Systems Business Group, and member, Board of Directors, DENSO Corporation. The two talked about how the current state of the economy is impacting the company, and highlighted DENSO’s fuel efficient and environmentally friendly products.
DENSO 2009 NAIAS Press Conference: The Economic Impact and Culivating the Green Machine (1/6/09)