Southfield, Mich. — DENSO International America, Inc. and Square One Education Network are gearing up to get cars “talking” and give students a unique opportunity to work with advanced automotive technology. DENSO is donating 17 dedicated short-range communication (DSRC) devices to create “connected” or “talking” vehicles through Square One’s Innovative Vehicle Design (IVD) competition. DENSO’s DSRC devices are flying right off the manufacturing line into the students’ hands, making this a world’s first and new approach to science, technology, engineering and math (STEM) education.
“Actually being able to touch and experiment with technology makes a huge difference for these students,” said Doug Patton, senior vice president of Engineering for DENSO International America, Inc. “This hands-on approach challenges them to think differently about the future and how they can impact society. It gives them the skills and experience they need to excel as a student and young professional.”
About the Technology
DENSO has worked globally on connected vehicle (V2X) technology since 2003, with a main focus on DSRC devices that allow vehicles to communicate through precise data exchanges between cars and roadside “hotspots,” such as traffic signals. DRSC uses a two-way, short-range wireless communication - much like WiFi technology is used to access the internet – to facilitate information exchange between vehicles about the car’s location, velocity, acceleration and path history. On-board computers then use this data to predict vehicle locations and assist in avoiding collisions.
Supporting STEM Education
By combining DENSO’s technology with Square One’s IVD teams, students are able to see first-hand how STEM education plays an important role in developing technologies that not only change the world, but also transform the automotive industry and safety. In May, the students will compete at the Michigan International Speedway, demonstrating how these DRSC units increase safety through communication, help avoid crashes and improve traffic flow.
“Square One is driven by the critical need to develop and expose today’s youth to these exciting fields that enrich America’s technological competitiveness,” said Karl Klimek, executive orchestrator for Square One. “As a project-based organization, we’re dedicated to finding unique opportunities for students to explore these areas and ignite a passion for STEM. This V2X project extends the commitment we make to students and teachers, giving them an unparalleled experience that will never be forgotten.”
“The need for a highly skilled workforce in science, technology, engineering and math is critical to the future success of Michigan and the U.S. in helping to increase our competitiveness in the evolving technological workforce,” said Megan Schrauben, integrated education consultant, Michigan Department of Education. “A collaborative program between educators and corporations provides a balanced approach to preparing tomorrow’s workforce and addressing industry needs.”
“Each year Square One Education Network’s Innovative Vehicle Design program offers invaluable resources and opportunities to students and with Denso’s generous contribution of brand new, state-of-the-art technology, we are looking forward to having our best year yet,” said Scott Whipple, Center Co-Director and Science Consultant, Huron Mathematics and Science Center. “By embodying STEM education, Square One has succeeded in inspiring four generations of students and steering them toward success and an innovative tomorrow.”
“With the Innovative Vehicle Design program we are constantly learning, overcoming obstacles and improving our leadership and technical capabilities, which are all skills to help me grow,” said Stephanie Woodbury, Southeastern High School. “I can’t wait to see what we can create with the new technology that Denso donated.”
About SQUARE ONE
Igniting the creative potential of K-12 students in Michigan, Ohio, and Indiana through science, technology, engineering and math (STEM), the hands-on Square One Education Network serves the youth, educators and partners invested in the development of tomorrow’s workforce. This year, Square One will invest $350,000 toward school grants, professional development workshops for teachers, and Innovative Vehicle Design (IVD) Performance Challenge programs. Its work will reach 11,000 students and 250 teachers. Square One is based in Waterford, Mich. For more information, please visit www.squareonenetwork.org, or check us out on Facebook.
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs over 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.
In North America, DENSO’s consolidated sales totaled US$6.2 billion for the fiscal year ending March 31, 2012. The North American DENSO Group employs more than 14,000 people at 28 consolidated companies and affiliates. Of these, 26 are manufacturing facilities located in the U.S, Canada and Mexico.
Connect with DENSO in North America on Facebook: www.facebook.com/DENSOinNorthAmerica