Contact: Bridgette LaRose
DENSO International America, Inc.
Phone: (248) 372-8266
WEESP, The Netherlands
- Global automotive supplier DENSO is highlighting its latest, advanced technologies at the 65th Annual IAA Frankfurt Motor Show in Frankfurt, Germany, from Sept. 12 - 22, 2013. The new technologies and products focus on driving safety and preserving the environment, which are key elements the company’s long-term vision and research and development. DENSO will hold a news conference in its exhibit, located in Hall 4.0, Booth A04, to detail the company’s Long-term Policy 2020 on Sept. 11, at 9:30 a.m.
Long-Term Policy 2020
The technology DENSO is exhibiting supports DENSO’s global Long-Term Policy for 2020 that defines DENSO’s direction and goals for the next 5 to 10 years, and addresses the key challenges associated with:
1. Preserving the Planet: The rapid increase in world population and car production and the increasing impact of global warming and securing energy resources
2. Protecting Lives: The increasing number of traffic accidents
1. Preserving the planet
In order to help protect the environment, DENSO is dedicated to investigate fuel-efficient parts and system technologies for all drivetrains: gasoline, diesel, hybrid, plug-in hybrid, and electric. This is particularly important in Europe, where the average vehicle emission regulation will become the world’s strictest standard, 95 g/km, in 2020. DENSO’s environmentally-led innovations displayed at IAA 2013 include:
2500 Bar CRS & i-ART
- DENSO has developed a new, more simplified engine control system, called intelligent-Accuracy Refinement Technology (i-ART), which features the world’s first closed-loop control system.
- Each injector is equipped with a pressure sensor that communicates its fuel pressure to the engine electronic control unit (ECU), enabling the fuel injection quantity and timing to be automatically optimized.
- As a result i-ART significantly reduces exhaust emissions and increases fuel efficiency compared with conventional open-looped technology, which does not have a feedback function from the injectors.
- In addition each injector can adjust injections to meet target performance, even if the injectors deteriorate over time or perform differently to each other.
- Since the i-ART system delivers more precise fuel injection quantity and timing, and offers more flexibility in controlling injections, it significantly reduces engine calibration efforts.
Tandem-Solenoid Starter (TS Starter)
- DENSO’s advanced Tandem Solenoid (TS) stop/start starter shaves up to 1.5 seconds off the engine restart time compared to previous stop/start models.
- Designed specifically for stop/start systems, the starter uses the world's first mechanism to separately control the forward shift of the pinion gear and the motor rotation.
- This allows the engine to restart before reaching zero rpm, shortening the waiting time when restarting and allowing for a smoother engine feel at start-up.
Cold Storage Evaporator
- DENSO’s cold storage system will help maintain a vehicle’s temperature when a vehicle with stop/start is at a stop and the air conditioning system is no longer powered.
- The system stores a cooled material and uses it while the engine is stopped to ensure the air conditioning is maintained.
Lithium Battery Pack
- DENSO’s Lithium-Ion Battery Pack for Stop/Start Systems further increases the fuel efficiency of vehicles with stop/start systems.
- Consisting of a battery management unit and power supply control switch, plus battery cells, the battery pack allows the stop/start system to use more regenerative power than conventional systems, which feature a single, lead-acid battery.
- By storing regenerated power, and supplying that power to the car’s electrical and electronic components – such as navigation and audio systems – the alternator requires less power generation, resulting in an overall load reduction on the engine and improving the vehicle’s fuel economy.
- The battery is also lighter and more compact, giving car makers more design flexibility in a limited engine space because there is no need for auxiliary cooling components.
2. Protecting Lives
Accident data analysis shows that most accidents are caused by driver error than any other factor. In order to achieve accident-free driving, the human factor needs to be addressed. This is why DENSO’s technology developments aim to ensure safety in case of an emergency (passive safety), and to give drivers peace of mind while driving. The latter addresses driver distraction, raising the driver’s safety awareness, and delivering easy-to-understand information. DENSO’s ground-breaking, safety-led innovations displayed at IAA 2013 include:
Pedestrian Collision Sensor
- With pedestrian safety in mind, DENSO has pioneered an innovative sensor that more precisely detects head-on collisions between vehicles and pedestrians, enabling ‘Pop-up Hood’ systems to operate more accurately.
- Pop-up Hoods are designed to reduce pedestrian head injuries in a pedestrian/vehicle engine hood collision, by creating a larger buffer space between the hood and hard components beneath it.
- When a pedestrian collides with the front bumper within a predetermined speed range, the pedestrian collision detection sensor sends the information to the airbag electric control unit to make the hood pop up at the moment of the collision.
- Conventional Pop-up Hoods feature several acceleration sensors installed along the front bumper; but their efficiency varies depending on which part of the front bumper is hit.
- DENSO’s sensor technology uses a structure that can more accurately detect head-on collisions, regardless of where the collision takes place on the front bumper – helping to save lives.
- To create a more comprehensive safety system, DENSO is developing Sensing technology that uses multiple sensors to detect the vehicle’s surrounding environment and communicate important information to the vehicle’s various support systems.
- DENSO’s Sensing System technology can be applied to many Driver Support devices because the use of various sensors allows for greater flexibility among the systems.
- DENSO has been researching and developing Head-up Display (HUD) since the 1990s.
- Due for market launch around 2015, DENSO is developing a Large-Screen HUD with the world’s largest projection size.
- The innovation is part of DENSO’s focus on developing technologies that help keep a driver’s eyes on the road, and their hands on the wheel.
- The TFT LCD (HUD) technology projects important information – such as vehicle speed, lane guidance and pedestrian hazards – onto the windshield so that drivers can obtain critical information whilst keeping their eyes on the road.
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 36 countries and regions (including Japan) and employs approximately 130,000 people. Consolidated global sales for the fiscal year ending March 31, 2013, totaled US$38.1 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com
, or visit our media website at www.densomediacenter.com
In Europe, DENSO employs around 12,000 people, with consolidated sales totalling € 3.1 billion for the fiscal year ending March 31, 2013. DENSO’s European operations include sales offices in Belgium, France, Germany, Italy, Russia, Sweden, the Netherlands and the United Kingdom. In addition, the company operates manufacturing facilities in the Czech Republic, Germany, Hungary, Italy, Poland, Portugal, Spain, the U.K. and Morocco. DENSO AUTOMOTIVE Deutschland GmbH employs more than 440 people in six locations. For more information, go to www.globaldenso.com
, or the European website www.denso-europe.com
Currently, in North America, DENSO employs more than 14,000 people at 28 consolidated companies and affiliates. Of these, 26 are manufacturing facilities located in the U.S., Canada and Mexico. In the U.S. alone, DENSO employs more than 10,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, and Arkansas. DENSO’s North American consolidated sales totaling US$6.8 billion for the fiscal year ending March 31, 2013.
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