Contact: Bridgette LaRose
DENSO International America, Inc.
Phone: (248) 372-8266
– In collaboration with the Asia Injury Prevention (AIP)
Foundation, DENSO Corp. subsidiary Thai DENSO Group launched a safety awareness campaign to
raise safety awareness in Thailand. The campaign’s objective is to reduce traffic fatalities
associated with children on motorized bicycles who are not wearing helmets. DENSO kicked off
this campaign during Thailand’s National Children’s Day on January 14 and donated 612 helmets
to a local school in Thailand.
According to a survey conducted by the World Health Organization (WHO) in 2010, Thailand ranks
third in the world for traffic fatalities. In December 2014, the Thailand Accident Research
Center found only 7 percent of children wear helmets on motorized bicycles. As one of DENSO’s
2020 Long-term goals is to significantly reduce traffic accidents worldwide, the company is
taking steps to improve safety with technology and through awareness campaigns worldwide.
Global Safety Initiatives
In September 2013, DENSO joined the Road Safety Fund, an international fund established by WHO
and the Fédération Internationale de I'Automobile (FIA) Foundation*1, that promotes road
safety activities around the world. The latest campaign in Thailand is part of the Road Safety
Fund. Other initiatives are also taking place globally to ensure safety on the road. In Japan,
DENSO has created maps which enable consumers to discover hazardous locations on the roadway
to prevent traffic accidents. A safety campaign in Hungary has also been established for the
local communities by distributing reflectors to elementary school students.
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive
supplier of advanced technology, systems and components in the areas of thermal, powertrain
control, electronics and information and safety. Its customers include all the world's major
carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38
countries and regions and employs nearly 140,000 people. Consolidated global sales for the
fiscal year ending March 31, 2014, totaled US$39.8 billion. Last fiscal year, DENSO spent 9.0
percent of its global consolidated sales on research and development. DENSO common stock is
traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com
, or visit our media website at
About DENSO in North America
Currently, in North America, DENSO employs more than 17,000 people at 33 consolidated
companies and affiliates. Of these, 28 are manufacturing facilities located in the U.S.,
Canada and Mexico. In the U.S. alone, DENSO employs more than 14,000 people in California,
Alabama, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio,
Arkansas, and Pennsylvania. DENSO’s North American consolidated sales totaling US$7.9 billion
for the fiscal year ending March 31, 2014.
*1The FIA Foundation is a charity established by the Fédération Internationale de I'Automobile
(FIA) in the U.K. Since 2002, the Foundation has supported the WHO and the World Bank in
global road safety activities and financing.
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