Contact: Bridgette LaRose
DENSO International America, Inc.
Phone: (248) 372-8266
- Global automotive supplier DENSO will
exhibit a wide range of products and technologies in the areas of safety and the environment
at Auto Shanghai 2015. The show will be held in Shanghai, China April 22 - 29 and is open to
the public. DENSO's exhibition booth is located at 52E 101.
DENSO’s main display, called the Interactive Communication Cockpit, will showcase DENSO’s
future driver-assist technologies to improve driver safety. To help driver’s keep their hands
on the wheel and eyes on the road, the cockpit features a large-screen head-up display (HUD)
that projects important and critical information on the windshield, like road signs, vehicle
speed and potential road hazards, like pedestrians, oncoming vehicles or obstacles. In
addition, the cockpit can notify driver’s of upcoming hazards with sound and light to ensure
DENSO will show video of its advanced driving support system, which reduces driver workload
and assists safe driving by automated driving and automatic lane change. DENSO tested this
technology on a public road in Japan and demonstrated at 2014 ITS World Congress last year.
The video will show those activities and introduce how DENSO has been developing its technology to
achieve safer and more reliable driving.
In the area of the environment, DENSO will display injectors, high-pressure pumps and other
products for gasoline direct injection systems, as well as products for hybrid and electric
vehicles. Furthermore, the company will display stop/start system-related products, like its
lithium-ion battery packs, which stores regenerated power and then supplies the stored
regenerated power to the electrical and electronic components, such as the car navigation and
audio systems. The company also will display its cold storage evaporator, which maintains a
supply of cool air to the vehicle cabin to avoid a cabin temperature increase while the air-
conditioning is powered down when the vehicle is at idle.
DENSO will continue to develop technologies and products to help significantly improve safety
and greatly increase fuel efficiency.
About DENSO Corporation:
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global
automotive supplier of advanced technology, systems and components in the areas of thermal,
powertrain control, electronics and information and safety. Its customers include all the
world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates
in 38 countries and regions (including Japan) and employs nearly 140,000 people. Consolidated
global sales for the fiscal year ending March 31, 2014, totaled US$39.8 billion. Last fiscal
year, DENSO spent 9.0 percent of its global consolidated sales on research and development.
DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go
to www.globaldenso.com, or visit our media website at www.densomediacenter.com.
About DENSO in North America:
Currently, in North America, DENSO employs more than 17,000 people at 33 consolidated
companies and affiliates. Of these, 28 are manufacturing facilities located in the U.S.,
Canada and Mexico. In the U.S. alone, DENSO employs more than 14,000 people in California,
Alabama, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio,
Arkansas, and Pennsylvania. DENSO’s North American consolidated sales totaling US$7.9 billion
for the fiscal year ending March 31, 2014.
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